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The Indonesian Journal of Business Administration

Published by Institut Teknologi Bandung

ISSN : -     EISSN : -     DOI : -

Core Subject : Science,

The Indonesia Journal of Business Administration(IJBA) is a business journal that bridges the gap between business research and practice, evaluating and reporting on new research to help readers identify and understand significant trends in their fields. The IJBA seeks to publish papers relating to business, broadly defined. It publishes articles that address both theoretical and practical issues in the broad areas of Business Strategy and Marketing, People and Knowledge Management, Entrepreneurship and Technology Management, Decision Making and Strategic Negotiation, Operation and Performance Management, and Business Risk and Finance.Contributing academicians and researchers are encouraged to address a variety of concerns relating to all areas of business. We also encourage students to use an interdisciplinary approach to analyzing a topic, which often yields interesting and novel papers. The published articles provide valuable insight into matters of broad intellectual and practical concern to academicians and business professionals. The Journalis published three times a year: in April, July and October. The journal is mainly an outlet of MBA ITB students to publish their final project works, although it also accepts articles written by students at masters level from other institutions. A published paper is an honor that will be unambiguously beneficial for professional and academic careers, especially for those who want to attend graduate/professional schools. This means that papers written in relations to Accounting, Economics, Finance, Marketing, Management, Operations Management, Information Systems, Business Law, Corporate Ethics, and Public Policy all qualify for submission. Information on the journal format can be found in the journal's website. The number of pages must be at 10 pages. After published, the journal article will be available electronically at the journal's website. Print ISSN: 2252-3464; Online ISSN: 2252-9284

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Articles 896 Documents

Direct Production Cost Improvements at PT. Freeport Indonesia's Concentrating Division

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Simatupang, Togar M
The Indonesian Journal of Business Administration Vol 4, No 11 (2015)

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The Indonesian Journal of Business Administration

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AbstractIn an perfect competition market such as one within the mining and metals industry, gaining competitive advantage through production efficiency and cost efficiency is crucial. At PT Freeport Indonesia’s Concentrating division, where the beneficiation process from ore to concentrate is being done, cost control is a big driver to ensure maximum profitability for the company. Unfortunately, it has been identified that from 2009 to 2013, direct production cost within the division has increased by 29.3% at a time where production had declined by 26% and metal prices were also on the decline. A simple Pareto chart analysis was able to identify major cost elemet contributors to the increased expenses. Further detailed analysis using Failure Mode and Effects Analysis (FMEA) within a Focus-Group-Discussion (FGD) forum was done to identify deficiencies within the business processes related to those major contributors. Eight root causes of process deficiencies were identified through this analysis, which cumulatively contained an opportunity to save USD11.2million per year on cost. Eight concurrent solutions were proposed to solve these business process deficiencies, which were focused on fixing business processes to ensure systematic solutions are applied for sustainable results long into the future.Keywords: Concentrator Direct Production Cost, FMEA for Cost, Pareto Analysis for Cost, Grinding Balls Cost 

Business Strategy of PT Soca Cipta Niaga Risnandar, Mohammad Tedi

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Larso, Dwi
The Indonesian Journal of Business Administration Vol 2, No 6 (2013)

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The Indonesian Journal of Business Administration

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Growth of Muslim population in Indonesia goes rapidly every year, not only in Indonesia but also worldwide. The need for special Muslim socks is very high mainly to support the hajj and umroh which are performed annually. PT Soka Cipta Niaga (PT SCN), one of the manufacturers of Muslim socks, is currently emergig. "SOKA" socks products has received positive feedback from its customers. But problem arises, where consumers who use socks PT SCN do not recognize the trademark used by the company. They just have known as "wudu socks" instead of socks named "SOKA". Promotion medias used by company have no positive impact on consumer brand knowledge. To solve the problem of the company, the researcher has analyzes the customers, company, competitors, collaborators, SWOT and Porter’s Five Forces. This analysis is to find out the company's strategy of “Soka” brand. The strategy used to increase the popularity of PT SCN socks products urges its employees to actively use social media such as Twitter, Facebook and LinkedIn to introduce the company's products. Community outreach through collaboration to hold bazaar, Muslim seminars are also form of corporate promotional activities to enhance brand and product knowledge from PT SCN. In addition, an important activity is to cooperate with the organizers of hajj and umroh to provide for the needs of pilgrims socks Implementation of the strategy is based on a predetermined time. Ramadhan and hajj session is very important because the company sales will increase rapidly. The company also needs to increase the target  to be achieved in each sale periodically at particular time as a measurement of effectiveness strategies.

Business Strategy Planning For Makaroni Cakalang - Ransum Si Tante Runi, Vega

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Inggriantara, Alibasjah
The Indonesian Journal of Business Administration Vol 2, No 18 (2013)

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The Indonesian Journal of Business Administration

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Ransum Si Tante is a culinary business that combines the traditional flavors of Manadonese culinary with modern ingredients that is macaroni. Business issues that exist in the company are the sales that have not reached the target, the lack of resources to support the production, and the lack of public awareness in Bandung about its product, which is Cakalang fish. Several analysis are used for exploring business issues to find the root of the problem. The analysis are the external and internal analysis,  the EFAS and IFAS method, and SWOT analysis. The roots of the problems are the lack of awareness on Cakalang fish for consumers in Bandung, no outlet and the lack of sales channel for optimal direct selling activities, and the production process is done by only one person. In searching for a solution to the root of the problem, TOWS Matrix formulation and functional strategy are used. TOWS Matrix formulation is a tool that can formulate the best solution in creating business strategies that can be used to solve the problems. Functional strategy is a strategy derived from the TOWS Matrix result that consists of five types of strategies, which are marketing, operational, distribution, human resource, and financial strategy. The implementation plan of Ransum Si Tante should be able to improve management to be better than before. Based on the esternal and internal analysis and weighing of EFAS and IFAS, the strategy that should be executed is Growth strategy. Recommendations for solutions to the root causes are summarized in the new business model where the  model is a reference to educate the public about the Cakalang fish through key activities; to increase the number of channel sales and direct selling activities through distribution channel, customer relationship, and new customer segments; and human resource solutions that are needed to make production and promotion processes be more effective through key resources. Keywords: Indonesian Culinary, Ransum Si Tante, Business Strategy

Capital Raising Plan to be A National Bank in 2015, Case of Bank BJB Junita, Milda

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Anggono, Achmad Herlanto
The Indonesian Journal of Business Administration Vol 3, No 8 (2014)

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The Indonesian Journal of Business Administration

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Abstract. Bank BJB as a regional bank will be directed to upgrade to the 'next level' in order to become a national bank which will be growing continuously with high profitability level ("A Strong Sustainable and Profitable Bank") to get higher assets and earnings, stronger in capital and better in service in 2015. According to the data 31 December 2013, based on the Indonesian Banking Architecture (API), Bank BJB is still categorized as a bank that has regional focus with total capital (Tier I and Tier II) Rp 5.7 trillions and based on multiple license regulation, Bank BJB categorized as bank in Caterory III with Tier I capital Rp 5.6 trillions.To become bank that categorized as National Bank in Category III which has capital (Tier I and Tier II) at least Rp 10 Trillion as stated in Indonesian Banking Architecture (API). Bank BJB needs additional Tier I Capital amount Rp 4.3 trillion so that Bank BJB can get capital Rp 10 trillion by 2015 and meet its target to become National Bank in Category III in 2015. If Bank BJB do not reviset its strategies so that Bank BJB cannot meet its target in 2015. There are four strategies alternative to raise capital. In organic growth strategy Bank BJB can reach capital Rp 10 Trillion in 2018. In reducing dividend payout ratio become 53% Bank BJB can reach capital Rp 10 Trillion in 2017. In right issue proceeds Rp 2.5 Trillion Bank BJB can reach capital Rp 10 Trillion in 2015. In issue bonds Rp 5 Trillion gradually in 2015 and 2015 Bank BJB can reach capital Rp 10 Trillion in 2017. So that right issue is choosen with proceeds Rp 2.5 Trillion.Keywords: Bank Business Plan, Tier I, Tier II, capital raising, source of fund. 

Decision Analysis of Vessel Re-Flagging: Case Study of PT Hallin Marine Indonesia Wardianthi, Renni Puri

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Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 2, No 4 (2013)

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The Indonesian Journal of Business Administration

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The underwater inspection services performed by the subsea contractor to support offshore operations in oil and gas industry which is currently depends on foreign companies due to the resources and equipment were not available in Indonesia.  Lack of equipment and resources domestically contrary to the need the underwater inspection skills and dominated by foreign companies and foreign workers the government issued a policy to discontinue the use of foreign flag vessels including foreign workers who work on-board the vessel in Indonesia in accordance with the principle of cabotage to optimize local resources which will implement in early 2013 for several types of vessels operating in Indonesian waters. A contribution towards to support the Government regulations tailored to the needs of the market for diving support vessels to do the underwater services, Hallin intends to revamp its vessel into the Indonesian flagged vessel. This paper will determine the best option which vessel suitable to be re-flagged in-line with the cabotage principle as the bottom regulation for Indonesian water transportation regulation. The analysis of vessel determination will be conducted using a SMART analysis and Basic Patterns of Thinking in the Organization Context such as Situation Appraisal, Problem Analysis, Decision Analysis and Potential Problem Analysis get a suitable vessel to be re-flagged tailored with the questionnaires given to the clients, it is expected to receive a feedback and determining the type of a suitable vessel, the process of implementation and application to re-flagged.   Keywords: Decision Analysis, Cabotage Policy, Diving Support Vessel, SMART Analysis, Problem Analysis, Situational Analysis and Potential Problem Analysis. 

Improvement of Permit to Work Process to Enhance Performance of Business Partner in PT XYZ Sudarmo, Yogie Rahedian

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Wiyana, Aldo Fantinus
The Indonesian Journal of Business Administration Vol 2, No 8 (2013)

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The Indonesian Journal of Business Administration

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Operation and Maintenance (O&M) division as one of division in PT XYZ was chosen for efficiency project implementation. Since, it spends 35% of budget. O&M is faced by low performance of business partner. It is seen from time writing (TW) utilization and overtime ratio that are below standard. TW utilization is 61,7% and overtime ratio is 36%. And for this PT XYZ should spend cost of poor quality about USD 170.000 per annum.Excessive procedural of permit to work (PTW) has been found as one of the causes. Lead time of PTW will take 28 hours with execution time 3 hours and 30 minutes. With new proposed PTW process, lead time of PTW will take 27 hours with execution time 5 hours and 30 minutes. And it has resulted to new proposed contract for business partner where it will start work at 08.00 AM.   Potential benefit is as much as USD 143.596 per annum. Keywords: Process Improvement, Excessicive Procedural, Cost of Poor Quality, Permit to Work, Contract

Scenario Planning Analysis Case Study: PT Swara Milliard Artha Wiharto, Dila Fiona

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Sunitiyoso, Yos
The Indonesian Journal of Business Administration Vol 3, No 5 (2014)

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The Indonesian Journal of Business Administration

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Abstractâ€"This research explained about the application form of scenario planning analysis as solution for PT. Swara Milliard Artha 99ers Radio Bandung, which was formatted as a teenage radio station and ranked on number one teenage radio station in Bandung since its first aired until now. However, to help keep the existence on the business industry, 99ers Radio has several internal and external problems that effect on company's survival later on. The technique found in this approach is to collect data and information to be analyzed in order to generate predictions as a preparation for decision-making process. This approach give an overview of early warning, implications and options in each scenario drawn from the analysis of external and internal as recommendation for the organization which could be properly used as a guide in determining and developing company's business strategy. Keywords: Broadcast Radio Industry, 99ers Radio, Scenario Planning, Strategic Decision

Optimizing The Role and Function of Law to Protect PT Krakatau Steel (Persero), Tbk & Group Business Interests from The Human Capital and Organization Perspectives Budiman, Iip Arief

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Saksono, Prasetyo Budi
The Indonesian Journal of Business Administration Vol 3, No 1 (2014)

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The Indonesian Journal of Business Administration

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Abstract. After the reform era in 1999, PT Krakatau Steel (Persero), Tbk has faced many international and domestic legal challenges and issues in running its business, such as antidumping lawsuit, international contract for main raw materials transaction, filing a lawsuit to a company in Australia, many lawsuits in the homeland court and arbitration, and obligation to more comply all law and regulations after made in Initial Public Offering in November 2010. The above mentioned legal issues as well as other routine work that pertain to initiate legal documents, license handling, mentoring of the employee and official of the Company who is summoned by the authorities, both in the holding Company and subsidiaries (PT Krakatau Steel (Persero), Tbk and Group) are all handled by an organizational unit namely the Division of Legal Office. The increasing complexity of the problems faced by the Company, particularly the legal issues, become the obstacle of company’s business activities so that it can hinder to the implementation of good corporate governance. In order to deal with the complex legal issues and demands the implementation of GCG that can be effectively run, the Legal Division Office should be encouraged to improve the implementation of its function and its role in protecting the business interests of the Company. Those matters increase the demand for legal experts who have high competence and professionalism in carrying out their tasks and functions. In order to support the above needs, it is proposesd that the organization of Legal Office Division to be divided  into 3 (three) group of expertise:(a) Legal for Commercial & Business Transaction Group; (b) Legal for Corporate Affairs, Claim & Litigation Group; and (c) Legal for Compliance & Subsidiary Affairs Group. At the same time, the number of legal personnel should also be added by placing its subsidiaries legal personnel in the corporate level. Keywords : Legal problems, organization of legal office division, specialized, group of expertise, and protecting the Company’s business interest.

Marketing Strategy For Grenzelos Nugraha, Adhitya

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Larso, Dwi
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)

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The Indonesian Journal of Business Administration

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Abstract.Fitness industry in Indonesia is growing and becoming urban lifestyle, but there has not been a clothing designated for fitness activity. Grenzelos, engaged in fashion field, tries to capture this opportunity by offering premium-classed fitness wear products. However, as the new company Grenzelos perform operations using only owner intuition, so it cannot reach the market. This causes Grenzelos need to consider the marketing strategy to be done.Based on the external analysis, the external analysis shows the attractiveness of this new industry with its high demand. Internal analysis shows that the consumer segment for fitness clothing is a body builder. Additionally, Grenzelos has done test marketing in the form of beta testing done in two phases to determine the customers' response and demand levels. In a SWOT analysis found that Greenzelos fitness clothing is a superior product in terms of quality and design, but there is no clear standard price with a limited distribution. In addition, people's lifestyles that lead to a healthy life and good appearance, and the use of technology for shopping activity may be an opportunity that can be exploited by Grenzelos, while the capital strength of the nearest competitor and limited market can be a threat. This led the company still does not have a clear presence in the fitness apparel market that is prone to competitor products.IFAS - EFAS continued SWOT, 3.30 point for IFAS and 2.90 point. From IFAS-EFAS results, it can be seen that Grenzelos is in diversification quadrant. So, it needs a marketing strategy that can reach the market. So, Grenzelos need a marketing strategy that can reach the market. This marketing strategy using marketing mix that starts from the development of product design, sales made through cooperation with existing online stores, lower prices than major competitors and promotion system using the IMC (Integrated Marketing Communication) method.To implement the new strategy for Grenzelos, this final project generate the plan and budgeting for the company. These implementation plan and budgeting covers the proposed marketing mix activities for the period of one year with total cost of Rp 159 million.Keywords: Fitness, Beta Testing, Grenzelos, Marketing Strategy

Proposed Marketing Strategy for Y Supermarket to Increase Sales of Organic Products Silalahi, Ezron Martin Vivaldi

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Purwanegara, Mustika Sufiati
The Indonesian Journal of Business Administration Vol 2, No 12 (2013)

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The Indonesian Journal of Business Administration

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Gap between people's attitudes and actions towards environmental sustainability was the problem faced by the Y Supermarket, where the organic products that sold are still less desirable by people in Bandung city. Based on internal and external analysis, there are some deficiencies owned by Y Supermarket in selling organic products. Y Supermarket in selling organic products do not know clearly who their target market. Based on a survey conducted, level of public awareness relatively low. Lack of awareness of some people can cause not all branches of the Y Supermarkets sell organic products, conditions display organic products that are less regularly, and Y Supermarket does not provide store sign about organic products in the supermarket area. Moreover, there are some things that can reduce the interest of consumers to buy organic products based on the situations at the supermarket, the price of organic products are expensive, not all organic products are sold have organic certification, and lack of information provided by service crew to consumer. Some alternative solutions that can be used as a marketing strategy for Y Supermarket to increase awareness and people's interest in organic products are has clear target market, offering organic products that have official certification, creating private label for organic products, provide organic product mix, providing organic products in every branch of Y Supermarket, provides short training for all staff fresh departments, made standard the organic product display in area supermarkets, and conducted promotion such as; social media, special event, in-store promotion, brochures, special discount, and create donation program for environment movement. Keywords: Marketing Mix, Supermarket, Organic Product, Awareness

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